The research found that an impressive 40% or more of all consumers surveyed now ask the voice-assistant Alexa to order products from Amazon. Today’s hyper-connected consumers regularly use their mobile devices to make everyday purchases-and a growing number of Amazon customers are utilizing Alexa to enjoy an even more convenient voice-shopping experience. While 30% of shoppers anticipate spending a bit more than they did last year, an enthusiastic 15% have plans to spend much more.Īmazon customers embrace voice-assisted shopping.Most consumers intend to pre-plan and research the products categories they will shop-just 21% expect to shop spontaneously on the day.Interest in hunting down Prime Day offers on Amazon’s own branded devices, products and services is high-with Amazon Video and Music and Amazon Echo/Alexa topping one-third or more of consumers’ wish lists.Other headline figures revealed by the survey include:
The new research report from Periscope by McKinsey explored attitudes amongst 2,587 consumers toward Amazon Prime Day 2019 and found them to be overwhelmingly positive, with 66% of respondents being either excited or eager to get engaged and 70% or more of consumers expecting to participate in this year’s shopping bonanza.
The clock is counting down for Amazon Prime Day 2019 on July 15! Last year’s global sales event was celebrated in 17 countries and, according to Amazon, was its ‘biggest in history’ yet, with more than 100 million products purchased. The report, entitled “ The Amazon Prime Day Effect: Consumer Anticipation and Excitement Grows in 2019”, found that, this year, consumers in the US, UK, France and Germany plan to spend in more categories and will embrace technologies such as voice-assistance to further streamline their purchasing experience. Periscope by McKinsey, which offers a suite of Marketing & Sales Analytics Solutions to help companies achieve sustainable revenue growth, today announced the results of its Amazon Prime Day 2019 pre-event consumer survey.
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